The fictional universe of the group ATEEZ is in motion once again.
On November 10 at 2 p.m., agency KQ Entertainment released the first music video teaser for "UP," the title track of ATEEZ's 15th mini album "GOLDEN HOUR : Part.6," through its official social media channels.
The released video maximizes tension with relentless scene transitions and a driving sound. The members' intense appearances amidst darkened spaces and colossal structures establish an atmosphere reminiscent of a cinematic trailer.
In particular, "SOPRO," a core object running through ATEEZ's universe, makes an appearance once again, drawing attention. As the glowing red cube-shaped SOPRO appears in this teaser as well, it raises curiosity about what new story will unfold around it.
On top of that, the shout of "Till we die," echoing at the end of the video, leaves a strong impression. The message, seemingly reflecting ATEEZ's steadfast determination to transcend limits and endlessly move forward, pairs with explosive sounds to heighten anticipation for the full track and performance of the title song "UP."
The title track "UP" captures ATEEZ's tenacity to push beyond even their own boundaries. Combining intense brass and explosive bass, it conveys their ambition to reach toward the highest heights and beyond with amplified energy and unstoppable passion.
With their 14th mini album "GOLDEN HOUR : Part.5" released in June, ATEEZ earned their third career No. 1 on the U.S. Billboard main album chart, the Billboard 200. The album ranked first in Sony Music Entertainment's physical and digital music sales contribution rankings, and the group continues to demonstrate global popularity, with "Drip," the pre-release track from the new album, entering the Billboard Global 200 chart (dated November 7) at No. 190.
Meanwhile, ATEEZ's 15th mini album "GOLDEN HOUR : Part.6" will be released on November 13 at 2 p.m. across various online music platforms.
[Photo = KQ Entertainment]
(SBS Entertainment News | Kang Sun-ae)
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