Nov 1, 2017
Do you remember BTS' mysterious advertising balloons back in October?
▶ [SBS Star] BTS' Floating Advertising Balloons, New Project Covered in a Veil
Shortly after the group's 'LOVE YOURSELF 承 Her' promotions ended, 'LOVE MYSELF' balloons were spotted floating in the air.
Many fans were wondering what 'LOVE MYSELF' project is all about, and BTS finally revealed the details.
On November 1, BTS and its agency Big Hit Entertainment announced their special collaboration with UNICEF(United Nations Children's Fund).
The project aims to support UNICEF's #ENDviolence campaign, which ensures children and teenagers around the world a violence-free life.
For this project, BTS will donate 500 million won, 3% of the income from the physical album sales of 'LOVE YOURSELF' series, 100% of the income from 'LOVE MYSELF' official goods sales and donations made at the UNICEF's donation desks.
A representative from UNICEF stated, "BTS' music holds a strong message towards the youths. Through this collaboration, we hope to share a clear vision that goes beyond music to protect the youths from various types of violence in this world."
Check out #BTSLoveMyself #ENDviolence and the official website for more details.