Oct 30, 2018
Korean actress Song Ji-hyo has been confirmed as an honorary ambassador for an upcoming Korean wave event in Singapore.
On October 30, Song Ji-hyo's management agency MY COMPANY announced that the actress was chosen as an honorary ambassador for '2018 Korea Brand & Entertainment Expo' (KBEE 2018).'KBEE 2018' is a global expo that promotes Korean lifestyle and entertainment through the influence of Korean wave.
The upcoming event will take place in Singapore over the course of two days starting on November 1.
Various activities will be available at the event including autograph sessions, K-beauty make-up sessions, K-pop concerts, and so on.
The final lineup of honorary ambassadors not only includes Song Ji-hyo, but also includes other popular Korean stars such as K-pop boy groups Snuper, BOY STORY, and JUNHO from 2PM.Actually, Song Ji-hyo was named an honorary ambassador for KBEE 2017 that was held in Jakarta, Indonesia, and Ho Chi Minh City, Vietnam, which makes this her third time to become one.
Song Ji-hyo deemed suitable for the role as an honorary ambassador all these three times, as she is considered one of the most influential Korean stars―especially with her appearance in SBS' variety show 'Running Man' that is overly popular in Asia.Meanwhile, Song Ji-hyo's new film 'Unstoppable' is to be released in theaters some time in November.
(Lee Narin, Credit= 'sbs_runningman_sbs' Instagram, 'global.kbee2018' Facebook)