The '2025 NOL Festival: SBS GAYODAEJEON Summer' (hereafter 'GAYODAEJEON Summer') is confirmed to take place over two days, from July 26th (Saturday) to July 27th (Sunday), at the KINTEX Exhibition Center 1 in Ilsan. Following last year's successful launch of the summer GAYODAEJEON, SBS plans to evolve this year's 'GAYODAEJEON Summer' into a festival that encompasses not just K-pop but a wide array of music genres and rich content.
This event, in particular, is expanding into a 'Summer Festival' through a collaboration with the travel, leisure, and culture platform company Nol Universe. Besides the main performances, there will be festival spaces where attendees can enjoy various music genres, K-content experience zones, and interactive programs for communication with fans, creating an entertainment space for all ages to offer a unique experience to the audience.
With a variety of content, the '2025 SBS GAYODAEJEON Summer' aims to establish itself as a summer festival that not only K-pop fans but also global fans interested in K-culture can enjoy together. The lineup for the festival will be announced in stages.
(SBS Entertainment News | Kang Sun-ae)