BTS JIN Releases New Song MV Poster Featuring Shin Se-kyung as the Female Lead

May 13, 2025

BTS JIN Releases New Song MV Poster Featuring Shin Se-kyung as the Female Lead
JinBTS member JIN explores the ironies of an inescapable love through his solo album's title track music video.

JIN unveiled the music video poster for 'Don't Say You Love Me', the title track of his second mini-album 'Echo', on the group's official social media at midnight (KST) on May 13.
Jin
The poster captures a couple at the brink of their relationship, with phrases like "misaligned gazes and entangled hearts" and "our bittersweet story" hinting at the current estrangement between the lovers.

In contrast, another poster showcasing their radiant moments evokes contrasting emotions, leaving a profound aftertaste. The narrative, reminiscent of a romance film, along with JIN's nuanced acting, is highly anticipated.
Jin
According to Big Hit Music, the 'Don't Say You Love Me' music video was produced in a dramatized format, featuring actress Shin Se-kyung as the female lead alongside JIN.

'Don't Say You Love Me' is a pop genre track with a simple sound and restrained composition that conveys a sense of loneliness. JIN plans to share the complex emotions of love being both a comfort and a pain with his calm voice.

JIN's second mini-album 'Echo', set to release on May 16 at 1 PM, depicts life's various moments spreading out like echoes in different forms. JIN takes a unique perspective on emotions and situations everyone may have experienced at some point, presenting them in a straightforward yet witty manner.

The album features a variety of genres based on band sound, including the title track 'Don't Say You Love Me', 'Nothing Without Your Love', 'Loser (feat. YENA)', 'Rope It', 'A Journey with the Clouds', 'Background', and 'To Myself Today'.
Jin
[Photo Credit=Big Hit Music]

(SBS Entertainment News | Kang Sun-ae)