Cube Entertainment's rookie boy group NOWZ is set to break into the global music scene with "Fly to the Youth".
NOWZ is releasing the Chinese version of their debut mini album 'IGNITION's pre-release single "Fly to the Youth (Feat. YUQI)" through various music sites at 6 PM on the 23rd. The Chinese version was produced in response to the warm interest and love from global fans, following NOWZ's recent rebranding and leap forward.
The teaser for the Chinese version music video, featuring NOWZ members spending a moment of dazzling youth running along the blue seashore, has caught the eye. With a different story and emotion, the anticipation for the Chinese version music video is growing.
The pre-release single "Fly to the Youth (Feat. YUQI)" has entered the iTunes Top Songs charts in Thailand and Hong Kong since its release on the 17th, and the music video has made its way into the Korean Music Video Chart on China's QQ Music, showing a global upward trend. The hand dance challenge, created as short-form content, has topped the challenge charts on Douyin, the Chinese version of TikTok, further proving NOWZ's global popularity with spotlight from international media outlets like Brazil's QUEM magazine.
"Fly to the Youth (Feat. YUQI)" is a pop genre track with an addictive guitar riff sound. It captures the complex emotions of youth navigating through endless anxiety, self-expectation, and doubt, with I-DLE's YUQI taking on the producing role.
Photo: Cube Entertainment
(SBS Entertainment News | Kang Kyung-youn)