Actress Jun Ji-hyun is striking out on her own with the launch of her new agency, PEACHY.
PEACHY, Jun Ji-hyun's new home, aims to embody 'depth, restraint, and the inherent beauty of existence.'
Going beyond simple management, the agency seeks to create a space where actors, as individuals, can fully express their depth, leisure, and inner beauty.
Jun Ji-hyun shared, "After years of living as an actress, I found myself in need of reflection and a new direction. PEACHY represents my current state and is the starting point for focusing on more essential matters."
PEACHY stated, "Starting with Jun Ji-hyun's management, we plan to expand into various content businesses. Our goal is to provide management that seamlessly integrates the actor's life and expression, going beyond mere activity management."
Jun Ji-hyun is set to meet audiences in September with the Disney+ original series 'Tempest.' In 'Tempest,' a diplomat and former UN ambassador, Moon-ju (played by Jun Ji-hyun), teams up with a stateless special agent, San-ho (played by Gang Dong-won), to uncover the truth behind a massive incident.
In the series, Jun Ji-hyun's character, Moon-ju, is a diplomat held in high esteem both domestically and internationally. There's keen interest in how Jun Ji-hyun will transform her acting in this new role.
(SBS Entertainment News | Kim Ji-hye)