NOWZ's Rebranding Strategy Pays Off: Career High in Initial Sales & Global Presence on the Rise

The group NOWZ has seen the fruits of their bold rebranding efforts, including changing their name and venturing into genres unfamiliar to most idol groups.

On the 9th, NOWZ released their first mini album 'IGNITION', and in the first week, album sales doubled from their previous release, hitting a career high of approximately 150,000 copies. This rapid growth has caused quite a stir in the music industry. Their title track 'EVERGLOW' also made significant achievements by charting on major domestic music sites immediately after release.
Their global presence is also rapidly increasing. The pre-released track 'Fly to the Youth (Feat. YUQI of I-DLE)' topped the new song chart on China's largest music site, QQ Music. Following this, 'EVERGLOW' secured high positions on Spotify's daily charts in Taiwan and Singapore, hinting at a long-lasting presence, and entered the iTunes album charts in four countries, garnering significant attention.

There's high anticipation to see if NOWZ can continue the legacy of Cube Entertainment's boy groups. Cube Entertainment has previously introduced groups with distinct personalities, such as BEAST, known for their exceptional skills and performances; BTOB, who dominated dance and ballad genres with their unique vocal talents; and PENTAGON, who proved their musical abilities by producing many of their own songs.

NOWZ is making a name for themselves as the leading rookies with stable live performances, high-quality performances, and outstanding visuals.

Especially with their new album, they have showcased their versatility by exploring various musical genres, from the alternative rock track 'EVERGLOW' to the trap-based hybrid hip-hop song 'Problem Child', and 'Fly to the Youth (Feat. YUQI of I-DLE)', produced by YUQI of I-DLE, promising limitless potential for future expansion.

With their diverse music, NOWZ is set to solidify their position as the top new boy group on the 17th at Mnet's 'M Countdown' with their title track 'EVERGLOW'.

Photo: Cube Entertainment

(SBS Entertainment News | Kang Kyung-youn)