Cube Entertainment's rookie boy group NOWZ has hit the ground running with their new track 'Problem Child', sparking a binge-watching frenzy among fans. With its raw energy and commanding performance, the song is currently generating a buzz on social media.
Released on the 18th, the performance video for 'Problem Child', a track from their debut mini-album 'IGNITION', quickly became a hot topic, leading to a binge-watching craze among fans. NOWZ members Hyunbin, Yoon, Yeonwoo, Jinhyuk, and Siyoon have successfully transformed for the third time with this track, showcasing their raw energy and powerful choreography, proving themselves to be a 'performance powerhouse'.
Especially on social media and online communities, comments like "You have to see 'Problem Child' live to get the real deal", "I'm addicted to their wildness", and "Starting my NOWZ marathon" are flooding in, creating a wave of spontaneous fans.
'Problem Child' carries a message of rejecting others' standards and embracing oneself, highlighted by a strong hook and tight drum beats. The members shared, "It wasn't easy to capture genuine wildness instead of a fabricated sound. We couldn't even force a smile due to the tension before recording."
The choreography also plays a significant role in the explosive reaction on social media. The participation of the popular dance crew WeDemBoyz in the large-scale performance enhances the immersion throughout the video, capturing fans' hearts instantly with unique expressions and gestures by the time the chorus hits.
Previously, NOWZ expanded their musical spectrum with the pre-release track 'Fly Freely' in collaboration with i-dle's Yuqi and the rock genre title track 'EVERGLOW'. Adding the performance-focused 'Problem Child' to their repertoire, they continue to receive praise for their 'unprecedented level of polish for newcomers'.
Meanwhile, NOWZ is continuing their 'IGNITION' activities mode with various content and fan engagements.
(SBS Entertainment News | Kang Kyung-youn)