Model-turned-actor Yoo Hyun-woo, 29, has been tapped as the exclusive global face of a leading beauty brand.
With a fresh yet grounded presence, Yoo is quickly becoming a go-to name in dramas and advertising. Industry chatter says the new deal could propel him into “next Byun Woo-seok” territory.
“He’s the ideal pick to connect with younger consumers―stylish but sincere,” a brand representative shared, adding, “His clear, refined charm aligns perfectly with our identity.”
His agency added, “This appointment will help Yoo Hyun-woo broaden his fanbase across Asia. He’ll keep growing as an actor through new projects and diverse brand activities.”
Recently, Yoo appeared in the film "Rebound," Netflix’s "Boyfriend on Demand," and tvN’s "No Gain No Love," further cementing his on-screen presence. He’s also set to launch his music career in September, stepping onto the K-pop stage.
Photo= Red Black Entertainment and Studio JY
(SBS Entertainment News | Kang Kyung-youn)