Rookie actress Shin Soo-hyun just entered the beauty game in a big way, signing on as the first exclusive face of Melmoon.
Long praised for her camera-ready, enigmatic look, Shin is drawing buzz at home and abroad for the chic-yet-unique energy she’s expected to bring to the brand.
“We chose Shin as our exclusive model because her effortless, distinctive sense of ‘purity’ aligns with our creative direction and brand image,” the company said in a statement.
Earlier this year, Shin made a splash in the Tving original "Study Group," delivering cathartic action beats with an easygoing charm.
She’s currently brightening KBS2’s weekend drama "Our Golden Days" (from director Kim Hyung-seok and writer So Hyun-kyung) as Lee Soo-bin, a bubbly, affectionate youngest daughter who brings a jolt of feel-good energy to viewers’ weekends.
(SBS Entertainment News | Kang Kyung-youn)