KiiiKiii, the buzzy rookie act often dubbed Gen Z’s new standard-bearers, is ready to shake up K-pop again with a splash of attitude and humor.
At a showcase held Jan. 26 at YES24 Live Hall in Seoul’s Gwangjin district, the group unveiled the first performance of "404 (New Era)", the title track from their second mini album, "Delulu Pack".
Anchored in the internet’s “404 Not Found” error code, "404 (New Era)" flips that concept into “freedom without coordinates.” The track rides bright UK house and garage rhythms, layering punchy rap and airy vocals over lyrics that cheekily celebrate living outside the system.
“We’ve been itching to be back with a full performance,” said member KYA after the showcase. “We want to give fans music that feels true to us―and show our colors even more.”
"Delulu Pack" channels the group’s New Year wish to exist freely as their truest selves, wherever they are. Instead of breaking reality’s frame, KiiiKiii paints over it―adding color, texture, and story to create new scenes with a distinctly self-directed flair.
“As we prepared this album, we kept saying, ‘new challenges,’” added HAUM. “We worked hard to show a fresh side of KiiiKiii―and we’ll keep leaning into our Gen Z energy.”
That Gen Z spirit runs through both the music and the performance. The choreography even builds in a playful selfie moment, and the lyrics hide a winky hook―think “wink-wink, tongue-out”―for fans to latch onto.
Approaching their first anniversary next month, KiiiKiii has already swept seven rookie trophies across year-end music awards, cementing their status as one of 2025’s breakout girl groups.
“It’s wild that it’s almost been a year,” KYA reflected. “The moment that sticks with me is our debut showcase―hearing the fans roar made me think, ‘So many people are here for us,’ and it felt incredible.”
“We were lucky to receive so many honors after debut,” said SUI. “It wasn’t just us―it was our staff, our company, and our fans. Prepping this comeback while juggling year-end stages was hectic, but wanting to show our best made it all worth it.”
Looking ahead, the members are aiming big―taking a page from senior group IVE.
“This year, I want as much time with our fans as possible,” said LEESOL. “More fan concerts and fan meetings where we can really share the music.” SUI added, “We’d love to hit international festivals and all kinds of stages. Performing somewhere like Lollapalooza, like IVE did, would be a dream―we hope it comes true.”
The six-track set includes "404 (New Era)", "Delulu," "UNDERDOGS," "Meongnyang," "Dizzy," and "To Me From Me" (Prod. TABLO).
True to their motto―“attitude over answers, humor over heavy”―KiiiKiii stretches from disco and house to bass, hip-hop, and retro pop, sharpening a sound that’s recognizably their own while widening their sonic palette.
"Delulu Pack" arrives today at 6 p.m. KST.
(SBS Entertainment News | Kang Kyung-youn)