Led by Choi Ji-woo, the true-story tearjerker "Sugar" is drawing strong interest across Asia.
The film’s distributor announced that "Sugar" has been licensed in more than 10 key Asian markets, including Indonesia, Taiwan, Vietnam, Singapore, Malaysia, and Hong Kong.
Indonesia will roll out a theatrical release in the first week of February, bringing the film to big screens in a market where appetite for Korean content continues to surge. Expectations are high for how "Sugar"―blending distinctly Korean sentiment with universal themes of family―will resonate with local moviegoers.
The title will reach audiences across the region via a mix of theaters and platforms: Vietnam in the first week of March, Taiwan in the fourth week of April, followed by staggered releases in June across Singapore, Malaysia, Brunei, Thailand, the Philippines, Hong Kong, and Macau via cinemas as well as SVOD and pay TV.
Industry watchers credit the heat to the enduring star power of the “original Hallyu goddess” Choi Ji-woo and the compelling pull of a story based on real life.
"Sugar" chronicles the miraculous true story of Mira (played by Choi), a mother who builds a medical device for her son after he’s diagnosed with Type 1 diabetes. The film opened domestically on the 21st and is currently in theaters.
(SBS Entertainment News | Kim Ji-hye)