Premiering Wednesday, April 22, SBS’s new Wednesday?Thursday drama ‘Sold Out on You’ (written by Jin Seung-hui, directed by Ahn Jong-yeon) follows perfectionist farmer Matthew Lee (Ahn Hyo Seop) and sellout-driven show host Dam Ye-jin (Chae Won-bin) as their lives tangle day and night in a budding romance.
On the 16th, the drama unveiled a Highlight video on its official YouTube channel titled “Ahn Hyo Seop X Chae Won-bin: The Deokpung Village Quail’s Smart Survival Guide.” The clip spotlights everyday life in Deokpung Village, the show’s main setting, offering a clear taste of the drama’s tone and charm.
The highlight introduces the one-and-only Deokpung “legend” Matthew Lee (aka “Quail”) and ace show host Dam Ye-jin’s very different day-to-day grind. While Matthew darts around the village solving complaints as locals chant “Quail!” at every turn, Dam Ye-jin shows unshakable hustle―climbing even high-rise rooftops if that’s what it takes to sell out a product.
But even a top host like Dam Ye-jin can’t easily land a weekend prime-time slot. Her solution? Secure a partnership with global skincare brand Letual―the only ticket to prime time. Letual’s executive director Seo Eric (Kim Beom) sets a condition: if she resolves the supply issue for the key cosmetic ingredient, the White Flower Nuri Mushroom, he’ll sign the deal. Fired up, Ye-jin charges ahead.
She heads to Deokpung Village, where the mushrooms are grown, sprinting from farm to farm in search of the cultivator. She finally tracks a load of White Flower Nuri Mushrooms on a tractor to the right field―only to meet the owner, Matthew Lee, who draws a hard line at every ask. It’s a clear sign this quest won’t be easy.
Like any outsider who stumbles into Deokpung without a clue, Ye-jin hits rough patches―so Matthew rolls out survival tips for visitors. He points out the locals-only “way out,” offers the village’s signature warm welcome, and lays down the golden rules: eat well, sleep well. Consider it a must-know guide for adapting to Deokpung life.
As Ye-jin settles in using Matthew’s playbook, the two begin to see each other’s scars―and truly empathize. The man who kept pushing her away suddenly softens, gently comforting her and saying, “Let me sleep. Let’s sleep together, the two of us,” teasing a swoon-worthy shift for two insomniacs on the verge of something real.
Meanwhile, Deokpung’s big-hearted residents make an unforgettable impression. Village powerhouse Songhakdaek (Ko Du-shim) wraps even Letual’s executive director Seo Eric around her finger with boundless people skills. Encounters with the locals―who treat first-time visitors like family―feel like moments worth waiting for.
SBS’s new Wednesday-Thursday drama ‘Sold Out on You’ premieres Wednesday, April 22 at 9 p.m.
(SBS Entertainment News | Kang Sun-ae)