▲ SK Group headquarters in Seorin-dong
SK Group executives and employees are set to engage in intensive discussions over the next three days regarding artificial intelligence transformation and AI transformation (AX) strategies.
The forum aims to explore survival strategies in the AI era and develop group-wide plans for implementing AX.
SK Group announced today (June 10) that it will host the "2026 New Icheon Forum" from June 11 to 13 at the SKMS Research Institute in Icheon, Gyeonggi Province, under the theme of "Disruptive Innovation Brought by AI, A Great Transformation Toward AX-Centered Management."
Approximately 50 executives, including SK Group Chairman Chey Tae-won, Executive Vice Chairman Chey Jae-won, SUPEX Council Chairman Chey Chang-won, and CEOs of major member companies, are expected to attend the event.
The New Icheon Forum is being held for the first time this year by integrating the "Management Strategy Meeting," where SK executives have traditionally discussed group strategies, and the "Icheon Forum," which focuses on discussions among SK employees.
Previously, SK Group held its Management Strategy Meeting around June each year to assess the business environment and discuss group-wide survival and growth plans.
This was followed by the Icheon Forum in August, where SK employees and domestic and international experts engaged in in-depth discussions on global industry trends, innovative technologies, and future business directions.
SK explained that this integration stems from a grave sense of crisis that "if we fail to keep pace with the rapid development of AI, we cannot guarantee our future survival."
The company determined that existing discussion structures are insufficient to flexibly respond to the speed of change, as the cycle of AI technological evolution is becoming extremely short.
Through this integration, SK aims to strengthen communication between management and employees and enhance the group's execution capabilities by more quickly reflecting the results of these discussions across overall management.
At this forum, SK management and employees plan to share the recognition that the current onset of the full-scale AI era is a "golden time" to accelerate the group's response, and will focus on discussing response strategies and implementation roadmaps.
On the first day, executives will share the AX goals and roadmaps of major member companies and discuss ways to secure AI innovation execution capabilities through CEO panel discussions.
They will also engage in broad communication regarding the necessity and direction of AX tailored to the specific circumstances of each company.
On the following day, June 12, discussions led by employees will take place.
In connection with the discussions held by management, employees will share the changes they experience in the field during the AI era, while also brainstorming solutions for difficulties in the AX process, improvement measures, and ways to upgrade organizational operation systems.
On the final day, June 13, each company will share its AX implementation plans, and the group intends to solidify its commitment to accelerating AX.
An SK official stated, "This year's New Icheon Forum will be a venue to broadly discuss AX plans to lead the AI era," adding, "Based on a consensus with our employees, we will accelerate the great transformation toward AX-centered management."
(Photo: Yonhap News)
※ Please note: This article was translated by AI and may contain errors.