Consumer Groups Urge Personal Information Protection Commission to Impose Maximum Fine on Coupang

By  Jeong Seong-jin  | Jun 10, 2026

Consumer Groups Urge Personal Information Protection Commission to Impose Maximum Fine on Coupang
▲ A Coupang center in Seoul

The Korea National Council of Consumer Organizations has urged the Personal Information Protection Commission to impose the maximum legal fine on Coupang in connection with its massive personal data breach.
In a statement released today (June 10), the council pointed out, "Despite recurring large-scale personal data breaches, sanctions against companies have been excessively lenient." They added, "Although the Personal Information Protection Act allows for fines of up to 3% of total revenue, the penalties imposed have consistently fallen far short of the levels permitted by law."
The council criticized the situation, stating, "Personal information is a core asset in the digital economy and a fundamental right directly linked to the lives of consumers. If the Coupang case ends with another 'slap on the wrist,' the effectiveness of the law will effectively collapse."
Addressing the National Assembly, the council stated, "To provide practical relief for recurring large-scale consumer damages, a class action lawsuit law must be introduced."
The Personal Information Protection Commission held a plenary meeting at the Government Complex Seoul earlier today to deliberate on sanctions against Coupang, which saw the leakage of over 33 million pieces of personal information.
(Photo: Yonhap News)
※ Please note: This article was translated by AI and may contain errors.