Coupang Fined Record-Breaking 625 Billion Won: Why the Penalty Soared

The Personal Information Protection Commission has imposed a total fine of nearly 625 billion won on Coupang and its logistics subsidiary, Coupang Fulfillment Services, marking the largest penalty in history.

This amount is 4.6 times higher than the previous record of 134.791 billion won, which was issued following the SK Telecom USIM data breach incident.

The fine reached this record-breaking scale because authorities uncovered not only a large-scale personal data breach but also the collection and use of personal information without legal basis, as well as personal data infringement activities by its affiliates.
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