It is clear that people in their 20s and 30s are drinking less alcohol than before, so why is the hangover cure market actually growing?
From Korea's first-ever hangover cure to the stick and jelly-type products that have become essential items for drinking gatherings, and even the recent verification system that has shaken up the market landscape.
SBS News looked into why people are seeking out hangover cures more than ever, even as alcohol consumption declines.
(Producer: Kim Hye-ji | Editor: Lee Sang-hee | Designer: Kim Min-ha | Narrator: Jin Soo-hyun | Intern: Kwon Ji-won | Director: Song Hae-bin)
※ Please note: This article was translated by AI and may contain errors.
Thought It Was a Bust? The Surprising Boom in the Hangover Cure Market
Jun 12, 2026
