I-DLE has fired the starting gun for their global success with the release of "Crow," a pre-release track from their 9th mini-album.
I-DLE unveiled the music video for "Crow," a pre-release song from their 9th mini-album 'We made,' via their official social media channels on the 14th. The video, released ahead of the official digital drop, has garnered intense interest from fans worldwide, making its presence felt on various charts.
As of the 15th, the "Crow" music video reached No. 2 on the YouTube Music Video Trending Worldwide chart. It also hit No. 1 on trending charts in major countries including Germany, Russia, and the U.K., and proved the group's global popularity by entering charts in a total of 28 countries and regions, including South Korea, the U.S., Canada, Austria, and Thailand.
The response from the Greater China region is also fervent. The "Crow" music video ranked No. 2 on both the overall music video chart and the Korean music video chart on QQ Music, China's largest music platform. It also reached No. 5 on the music chart of Bilibili, a leading Chinese video platform, drawing significant attention.
"Crow" reinterprets the crow not as a symbol of bad luck, but as a being that moves toward higher places without wavering, regardless of the situation. I-DLE showcased an even more intense dark concept and overwhelming visuals, capturing attention with a mega-crew performance featuring a large number of dancers.
In particular, the grand scale, powerful group choreography, and I-DLE's signature confident message embedded throughout the video have further heightened anticipation for the new track.
I-DLE will officially release "Crow" on various music platforms at 6 PM on the 15th. They are set to release their 9th mini-album 'We made' on July 6 and begin their full-scale comeback activities.
(SBS Entertainment News | Kang Kyung-youn)