"SMUG in Mexico," delivering the vivid atmosphere and behind-the-scenes stories of the 2026 FIFA World Cup in North and Central America.
In our fourth installment, reporter Hong Jae-min, known as "Red Jaemin," makes a special appearance to share behind-the-scenes stories of the World Cup site based on whether one holds broadcasting rights.
Even at the same World Cup venue, the places you can go, the scenes you can film, and the opportunities to meet players vary depending on your media accreditation.
From AD cards to pitch-side access and player interviews, we explore the invisible world of World Cup coverage based on on-site experience.
We also discuss how the growth of new media and OTT platforms is changing the landscape of World Cup reporting.
We bring you another side of World Cup coverage that you could not see through TV broadcast screens, here on <Sportsmug>.
Reported by Lee Jeong-chan | Produced and Edited by Jinhyeong Park | Video by Hwang In-seok | Produced by Sports News Department
※ Please note: This article was translated by AI and may contain errors.
"I Felt a Culture Shock": The World of World Cup Coverage Depending on Broadcasting Rights [SMUG in Mexico ④]
By 박진형 PD | Jun 17, 2026
