▲ Visitors explore the AI interactive exhibition 'Baby Shark Secret Invitation: Becoming Shark' at the Dongdaemun Design Plaza in Jung-gu, Seoul, on the 17th.
'Baby Shark,' the globally beloved song, is now meeting children through an interactive exhibition powered by artificial intelligence.
The Pinkfong Company is hosting the world's first AI-powered interactive exhibition featuring the Baby Shark IP, titled 'Baby Shark Secret Invitation: Becoming Shark,' starting today (June 18) through December 19 at the Dongdaemun Design Plaza in Seoul.
The exhibition is characterized by its integration of complex AI technologies—such as Large Language Models (LLM), Speech-to-Text (STT), Text-to-Speech (TTS), and Computer Vision (CV)—into the exhibition's narrative structure, allowing visitors to interact directly with the Baby Shark character and create their own unique journey.
To ensure that international families visiting Seoul can comfortably enjoy the exhibition, commentary is provided not only in Korean but also in English, Chinese, and Japanese.
This exhibition was produced as part of the '2025 K-Content AI Innovation Leading Project,' supported by the Ministry of Culture, Sports and Tourism and the Korea Creative Content Agency.
The Pinkfong Company was selected as the lead organization for this project in recognition of its achievements, including 'Baby Shark,' which has held the number one spot for YouTube views worldwide for 66 consecutive months, and its production of over 8,800 pieces of content across 244 countries.
(Photo: Yonhap News)
※ Please note: This article was translated by AI and may contain errors.