Smartphone Tiering Triggered by Gemini Intelligence? We Interviewed the Head of the Android Ecosystem / Omokgyo Electronics Store

Jun 19, 2026

제미나이 인텔리전스 때문에 시작된 스마트폰 급나누기 안드로이드 생태계 책임자와 인터뷰했습니다
The Android smartphone ecosystem is currently facing the strangest contradiction in its history.

The AI boom has led to a concentration of server-grade DRAM production, causing the prices of general-purpose smartphone memory to skyrocket.
Low-end manufacturers have even resorted to the tearful struggle of downgrading the RAM in their new products just to survive.

What is interesting, however, is that the primary culprit behind this situation is Google itself.
As the party that ignited the AI war with Gemini, driving up memory prices, it is also the leader responsible for saving the Android camp, which is now groaning under the weight of these soaring memory costs.

"What on earth is Google thinking in this contradictory situation?"
To find the answer, Omokgyo Electronics Store met with Sameer Samat, Vice President of Product Management for Android, at the Google I/O venue to ask him directly!

(Planning: Ha Hyun-jong / Directed by: Park Gyeong-heum / Assistant Directors: Kim Ryeo-won, Cheon Se-yeon / Camera: Yoo Se-hoon / Editing: Jung Hye-soo / Brand Design: Kim Tae-hwa / Music: Kim Ji-won)

(SBS Subusu News)
※ Please note: This article was translated by AI and may contain errors.