Are Apple and Adobe Doomed by AI, or Are They the Real Winners? | Omokgyo Electronics Store

Are Apple and Adobe truly the losers in the era of AI?
This content offers a fresh perspective on the crisis theories surrounding these two companies through the lens of "cost."

Many people view the AI race solely as a competition of model performance.
However, generative AI is an industry where costs are incurred every time it is used.
As the number of users grows, the burden on servers, GPUs, and power consumption also increases.

Rather than taking on this burden head-on, Apple has chosen a strategy of absorbing it into its hardware ecosystem.
On-device AI is a method that enhances privacy while distributing computational costs across consumer devices and its own chip architecture.
Its proprietary M-series chips and Private Cloud Compute are the key cards Apple is using to protect its margins in the AI era.

Adobe is taking a different path.
Through its LLM optimizer, it allows companies to analyze and manage how their brand appears within generative AI responses.
Firefly Foundry provides customized image generation models for each company, effectively turning marketing budgets into a vessel for absorbing AI costs.

Beyond the predictions of "failure" lies a much more calculated survival strategy.

(Planning: Ha Hyun-jong | Directed by Park Gyeong-heum | Assistant Directors: Kim Ryeo-won, Cheon Se-yeon, Intern Yang Gi-chang, Intern Oh Tae-hyun | Camera: Yoo Se-hoon | Editing: Jung Hye-soo | Brand Design: Kim Tae-hwa | Music: Kim Ji-won)

(SBS Subusu News)
※ Please note: This article was translated by AI and may contain errors.