How is Microsoft making money in the age of AI?
This on-site report shows that Microsoft, which many remember for Windows and Office, is now designing a new order through the integration of enterprise AI and the cloud.
Three pillars—input, application, and the future—are clearly visible throughout the exhibition.
At the Shure booth, one can see why high-quality audio equipment is the starting point for AI performance. This is because accurate voice input leads to precise transcription and summarization.
Hyundai Department Store's AI chatbot, Hey.D, demonstrates how search, response, and operational infrastructure connect to actual sales and customer experience.
Adding examples from robotics companies, we also capture the trend of AI expanding beyond the screen into the real world.
The core point is clear.
Microsoft is not just selling a single AI model; it aims to dominate the very foundation that forces companies to build, operate, and scale their AI.
Just like the operating system in the PC era, could Azure become the new central layer in the AI era?
(Planning: Ha Hyun-jong | Directed by: Park Gyeong-heum | Assistant Directors: Kim Ryeo-won, Cheon Se-yeon, Intern Yang Gi-chang, Intern Oh Tae-hyun | Camera: Yoo Se-hoon, Jung Hoon | Editing: Jung Hye-soo | Brand Design: Kim Tae-hwa | Music: Kim Ji-won)
(SBS Subusu News)
※ Please note: This article was translated by AI and may contain errors.
Can Microsoft Maintain Its 'Windows' Throne in the AI Era? / Omokgyo Electronics Store
Jun 19, 2026
