'Young-Cre-Cre' Lyrics That Stick: How 'Less Serious' Music Is Sweeping the Charts

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In the K-pop scene these days, the rookie group 'Cortis,' which debuted less than a year ago, is the talk of the town. With their unique lyrics, raw sound, and free-spirited dance moves, they are creating a sensation on both domestic and international music charts.

Reporter Kim Gyeong-hui has the story.

[Reporter]

[♬YOUNGCREATORCREW: Teppanyaki on my Mac I go Young-Cre-Cre, Young-Cre-Cre, Young-Cre-Cre. Old generation calls us, they call us Young-Cre-Cre, Young-Cre-Cre, Young-Cre-Cre]

This song by the group Cortis.

Amidst various reactions, such as "It sounds like a song written by an alien" or "It gives me energy when I'm having a hard time," the lyric 'Young-Cre-Cre' has established itself as a new slang term for someone with a youthful sensibility.

[James/Cortis Member: When we debuted, we needed a modifier, so we called ourselves the 'Young Creator Crew.']

[Martin/Cortis Member: We were just shortening our team's name, 'Young Creator Crew,' and the sound was catchy, so we used it in the song...]

[Gun-ho/Cortis Member: Cooking on our Mac, our laptop iron plates, and making music—it's like 'Teppanyaki.']

The five-member group Cortis, which debuted in August last year, is known for participating in all aspects of their work, including songwriting, choreography, music videos, and styling.

Unlike existing K-pop groups such as BTS or ENHYPEN, they do not promote a specific fictional universe, but instead sing about their lighthearted daily lives.

[♬ACAI: Gulp, gulp, pull it, pull it, I just choke on Acai, I like it so much, Acai]

[♬REDRED: Flapping ears, flapping ears, that's red red. Watching others' reactions, that's red red. Saving my knees, that's red red. Crossing the fence, green green]

[Seong-hyeon/Cortis Member: I think not having (a fictional universe) is our concept. So when we write songs, we sing about our daily lives.]

[Ju-hun/Cortis Member: The content has depth, but I think we put a lot of effort into trying to express it in a less serious way.]

While some critics argue that the nonsensical lyrics feel like a joke, analysts say their music hits the mark on current music consumption trends.

[Moon Yong-min/Music Critic: I think they are keeping in mind that memes shouldn't just be derived from content, but should create synergy with the content from the very beginning.]

[Kim Do-heon/Music Critic: I see it as a movement of creating their own unique subculture while continuously communicating through social media.]

It remains to be seen how Cortis's unique music will influence the flow of K-pop, but their performance on domestic and international charts is certainly looking bright, having stayed on the Billboard album charts for five consecutive weeks.

Reported by Kim Gyeong-hui | Video by Kim Hak-mo | Video Editing by Kim Jong-tae | Graphics by Lee Ye-sol
※ Please note: This article was translated by AI and may contain errors.