Influencer and PVCS fashion brand CEO Chommi (real name Baek Jong-min) has donated over 87 million won alongside her followers to support those vulnerable to extreme heatwaves.
The Hope Bridge Korea Disaster Relief Association announced on June 26 that Chommi and her followers delivered approximately 87 million won in donations, raised through the online donation platform Naver Happybean's "PVCS Bean Savings Box."
A total of 21,307 followers participated in this donation drive. The funds raised will be used entirely to provide relief supplies and support heatwave response projects for vulnerable populations struggling during the hot summer months.
"I sincerely thank all the followers who joined their hearts together for this cause," Chommi said. "I hope the warm support you have sent will provide great strength to our neighbors who need it most, ensuring that the heatwave does not become a disaster for anyone."
Chommi and her followers have consistently engaged in various charitable activities for disaster relief and vulnerable groups, including supporting neighbors affected by heavy rains, assisting wildfire suppression personnel, helping flood victims, and supporting children in need of protection.
They donated over 26 million won for neighbors affected by heavy rains in 2023, 150 million won to support wildfire suppression personnel in 2025, and 53 million won to help flood victims. This year, they continued their streak of good deeds by donating 27 million won to support children in need of protection and adding 87 million won to the heatwave response campaign. Including this latest donation, the cumulative amount donated by Chommi and her followers to Hope Bridge has reached 347,925,600 won.
"We are deeply grateful to PVCS CEO Baek Jong-min and her followers for taking the lead in spreading positive influence whenever disasters occur or neighbors are in need," said Shin Hoon, Secretary General of Hope Bridge. "We will do our best to ensure that the precious donations sent are delivered promptly and accurately to those vulnerable to the heatwave."
Photo = Hope Bridge
kykang@sbs.co.kr
※ Please note: This article was translated by AI and may contain errors.