Actors Shin Goo (90) and Park Keun-hyung (86) have been tapped as the new brand models for the Community Chest of Korea, also known as Fruit of Love.
On June 30, the organization announced, "We have selected Korea's representative acting masters, Shin Goo and Park Keun-hyung, as our brand models for the 2026 annual campaign."
This marks the first time the two actors have appeared together as a duo in a commercial. It has been approximately 13 years since they last shared the screen, following their appearance alongside the cast of the tvN variety show Grandpas Over Flowers in 2013.
Shin Goo, who debuted in 1962, and Park Keun-hyung, who debuted in 1958, are iconic figures in the Korean entertainment industry with a combined 132 years of acting experience. They remain highly active in their careers and are set to appear together on stage in the play The Merchant of Venice, which opens on July 8.
The Community Chest of Korea explained their selection, stating, "We determined that the sincerity and national trust earned by these two actors, who continue to challenge themselves regardless of age, align perfectly with the values pursued by Fruit of Love."
The campaign is based on the report "Giving Trend 2026: Humanity in the AI Era, Rediscovery of Giving," published by the Institute for Philanthropy Culture. It aims to deliver the message that sharing is a noble spirit that only humans can practice, focusing on the value of humanity and giving that AI cannot replace. Furthermore, through the challenge and diligence represented by the two actors, the campaign plans to offer "comfort and encouragement from elders" to the younger generation.
Yoon Yeo-joon, Chairman of the Community Chest of Korea, said, "Shin Goo and Park Keun-hyung are individuals who have been loved by the public for a long time, yet they continue to learn, challenge themselves, and practice a life of sharing the love they have received with the next generation. We hope their sincere lives and dedication to sharing will bring warm empathy and resonance to many people."
Shin Goo and Park Keun-hyung also shared their thoughts, saying, "It is a great honor to join this meaningful journey as models for the Fruit of Love campaign. We want to repay the excessive love we have received from the public with warm sharing."
Beyond acting, both actors have been consistently involved in charitable activities. Last year, they contributed to the creation of the "Theater Tomorrow Fund" for young actors through a charity performance of Waiting for Godot. They also plan to use ticket proceeds and on-site donations from the upcoming charity performance of The Merchant of Venice on July 11 to support programs for young and emerging actors.
※ Please note: This article was translated by AI and may contain errors.