On July 2, SBS announced the launch of a new digital content series titled K-Shopping Mate, designed for global tourists who find shopping in Korea challenging. K-Shopping Mate is an outdoor reality show where the two MCs act as genuine shopping buddies for foreign guests, visiting the hottest shopping destinations in Seoul, including Seongsu, Myeong-dong, Cheongdam, and Hongdae.
The star-studded lineup has also captured attention. Hayoung of Apink, known among fans as Oh-phrodite for her exceptional beauty sense, will team up with beauty creator ZapZap, who has captivated 1.65 million subscribers across TikTok, Instagram, and YouTube with diverse makeup content. They plan to guide viewers to trendy spots known only to locals and carefully select and introduce hidden gems that foreigners might easily miss.
This content is also a meaningful win-win project designed to help excellent domestic small and medium-sized enterprises (SMEs) enter overseas markets. It was produced as part of a joint advancement project for SMEs, supported by the Korea Foundation for Cooperation of Large & Small Business, Rural Affairs and co-hosted by SBS and Gmarket. To assist SMEs lacking overseas infrastructure, SBS is in charge of content production and marketing, while Gmarket provides full support for overseas distribution and sales channels.
The 10 SME brands selected for this project will showcase their products to global consumers through K-Shopping Mate, and overseas direct sales channels will be opened via Gmarket Global. In addition, they will receive integrated marketing solutions, including digital promotion and the operation of local pop-up stores.
K-Shopping Mate, a global shopping reality show raising expectations through the meeting of K-Content and e-commerce, will unveil its first episode on Monday, July 6, at 3:00 PM via the official SBS Mobidic YouTube channel.
※ Please note: This article was translated by AI and may contain errors.